The New Wave: Unlock the Power of Snapchat, Instagram and Pinterest Marketing

April 20, 2016 from 6:00 PM to 9:00 PM (PDT) San Francisco, CA

On this panel, hear industry experts offer advice on how to take advantage of emerging social media platforms Snapchat, Instagram and Pinterest. They will offer tips, and tricks for marketers on how they can maximize both organic and paid marketing strategies, grow a users base and reach new high-value customers.

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Student and group discounts available. Email inquiries

Prachi Mishra — Product Marketing Manager, AdRoll

Prachi Mishra is a product marketing manager at AdRoll, the performance marketing platform. Where she is responsible for defining strategic initiatives around new inventory sources, including Instagram. She has held marketing roles at the advertising technology startup Triggit and started her career in marketing with General Mills. She holds a degree in Marketing from the University of Minnesota — Carlson School of Management.

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Julie Gauthier — Inbound & Content Marketing Director,

Julie Gauthier is the inbound and content marketing director for a social media marketing platform that allows people to publish content on a wide variety of social media channels including Twitter, Facebook and Pinterest. Prior to she a marketing manager at iValua a SaaS procurement solution. She holds a masters degree in consulting and strategy from Adencia School of Management

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Tina Crawford — Content & Digital Marketing, Clif Bar & Company

Tina Crawford is the content and digital marketing manager at Cliff Bar, a well-known sports nutrition company. A sports and lifestyle brand marketing professional with extensive strategic digital, social and grassroots marketing experience. She brings the companies brand stories to life in authentic and meaningful ways on and offline. An outdoor sports enthusiast Tina enjoys long distance cycling and running in her free time.

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Rachael Cihlar — Senior Influencer Marketing Strategist, TapInfluence

As Influencer Marketing Strategist, Rachael strategizes, designs, implements, and optimizes influencer marketing campaigns and programs for brands and agencies. When she’s not working with senior executives at leading digital and PR agencies, or with social-media teams inside top brands, Rachael is actively monitoring trends and data in consumer buying behavior.

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Moderator and Host:

Gregory Kennedy — Co-Founder, Uncharted Minds (@IamGkennedy)

Gregory Kennedy is the Co-Founder of the highly regarded Uncharted Minds Thought Leadership Series. The series has featured speakers from top Silicon Valley companies such as Airbnb, Lyft, Medium, PayPal, Coinbase, BoostVC, Misfit Wearables and more. Gregory is a sought after thought leader, speaker and author whose writing has been featured on The BBC, VentureBeat, YahooFinance,,, and Marketing Profs. A former creative director and user interface designer, he has held marketing roles at InMobi, TapSense, and AdRoll. Born in New York City, he now calls Berkeley, California his home.


6:00 p.m. to 7:00 p.m. Networking and refreshments

7:00 p.m. to 8:00 p.m. Panel discussion

8:00 p.m. to 9:00 p.m. Wrap up and meet the speakers


General Assembly, 225 Bush Street 5th Floor

San Francisco, CA 94104

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