Everything About The First Annual Design Gurus Summit 2016

Featuring Silicon Valley's top designers who will share their insights on topics including:

  • Product and users experience design
  • Branding in the 21st century
  • Design for virtual and augmented reality
  • Inspiration and maintaining the creative spirit

Our First Annual Design Gurus Summit will be a half day event of both keynotes and panels from 12:00 pm to 5:30 pm. The audience will be limited to 150 participants, which will create a warm and intimate atmosphere. Like all our events, this will help facilitate audience participation, with opportunities to engage speakers in a dialogue and ask great questions.

Student and group discounts available. Email inquiries at: weareuncharted@gmail.com

Early bird tickets on sale now. Click here for 20% off tickets.

Event Agenda:

12:00 PM Networking and Arrival

12:20 PM Kickoff by Gregory Kennedy, Co-founder of Uncharted Minds

12:30 PM Keynote by Frank Yoo, Head of Design, Lyft

12:45 PM Keynote by Shaun Modi, Partner at TM, Ex-Nasa, Google, Airbnb

1:00 PM Keynote by Janice Fraser, Director of People at Pivotal Labs

1:15 PM Questions and Answer Session with Janice, Frank and Shaun

1:30 PM Break

1:40 PM Panel: Design Innovation Through Virtual and Augmented Reality

A new generation of products are on the horizon, many of them unveiled this year at tradeshows like E3, CES and Mobile World Congress. Beyond entertainment, what do these products mean for design? Our panel of experts discuss the implications of augmented and virtual reality are for designers.

Susan Etlinger, Industry Analyst , Altimeter Research (Moderator)

Joe Duggan, Design Engineer, Microsoft Hololens

Jayson Tang, Creative Director, The Otherside

Tony Scherba, Founder and President, Yeti

Saad Alayyoubi, Lead 3D Designer, Jaunt VR

2:40 PM Panel: Branding for The 21st Century

Most agree that branding has evolved significantly from the Mad Men era, but few agree on what it means in the 21st century. Our panel of experts discuss how branding has been impacted user experience design, community, mobile technology and the rise of social networking, and what top companies do to make brand a competitive advantage.

Rob Goodman, Foundation Capital & OpenVerse (Moderator)

Tim Brown, Co-founder, AllBirds

Keenan Cummings, Design Manager, Airbnb

Joshua Taylor, Design Director, Walnut and White

Trevor Hubbard, Partner and Executive Creative Director, Butchershop

Emma Sherwood-Forbes, Product Designer, Educator at General Assembly

3:40 PM Panel: Creatives on Creative Inspiration in Design

Creatives on Creative Inspiration: On this panel listen to experts discuss an elusive but important aspect of all creative development, inspiration. Our experts will debate and discuss where creative inspiration comes from and what can be done to institutionalize it. Also, learn what they do themselves to stay engaged, inspired and creative.

Gregory Kennedy, Co-founder, Uncharted Minds (Moderator)

Stephanie Whitney, Sr. Visual Designer, Hotwire

Missy Titus, Design, Bindle Chat Inc.

Seth Minard, Interaction Designer, Cooper

Anna Shaw, VP of Design, Knit Health

Joyce Lau, Pandora, Designer, Pandora

4:40 PM Refreshments

5:30 PM End



Frank Yoo - Head of UX & Product Design at Lyft

Frank is the Head of Product Design at Lyft where he's focused on building experiences that connect people through transportation and community. His background is rooted in UX and product management, with prior roles leading design at LinkedIn and Yahoo!. He's a dad, a husband, and principle frisbee chucker for the family Boston Terrier, Arial.

LinkedIn Profile


Janice Fraser - Director of People at Pivotal

Janice Fraser is one of America's leading experts on Lean Startup, having advised many successful companies including Lyft and Sharethrough. She is an ongoing trainer for White House administration on innovation techniques. As Director of People at Pivotal, Janice serves as an internal consultant, working with company leaders apply agile and Lean Startups approaches to solve key business problems. Janice has coached, taught, and interviewed thousands of startup founders around the world. Previously, she was founder and CEO of Luxr, among the first Lean Startup firms, as well as Adaptive Path, the first User Experience firm.

LinkedIn Profile


Shaun Modi - Partner at TM

Shaun Modi is an award-winning designer at the intersection of technology and design. With a degree in industrial design from the Rhode Island School of Design, Modi has set the creative vision for large scale products at Airbnb, Google, NASA, Motorola, Nokia and his own venture-backed startup, DailyModi. He is known for his highly collaborative approach and ability to work closely with teams to reimagine the future of a business and society.

LinkedIn Profile


Tony Scherba - founder and President of Yeti

Tony Scherba is the founder and President of Yeti, a San Francisco product design and development studio. Yeti works with industry leaders such as Google, Qualcomm, MIT, Playstation and Westfield Labs to help create meaningful and impactful products on platforms ranging from mobile apps to IoT and VR. Tony is a contributing author to TechCrunch, Entrepreneur, Forbes and Re/Code and was recently featured in the Netflix documentary Chelsea Does Silicon Valley where Yeti built an app with comedian Chelsea Handler.

LinkedIn Profile


Joshua Taylor - Freelance Design Director

Joshua Taylor is a contract design director working with exciting startups. He was previously a design director at Evernote where he spent 4 years. Since then he’s helped design and launch multiple startups—designing everything from their core product to their brand— and also worked with companies like Airbnb, Credit Karma, and Classpass. He’s always looking for what’s next.

LinkedIn Profile


Jason Mamaril - UI Designer at Airbnb

LinkedIn Profile


Stephanie Whitney - Senior Visual Designer at Hotwire

Stephanie Whitney is a Senior Visual Designer at Hotwire where she works on a variety brand, UI and marketing related projects. She was previously a Digital Design Strategist at Torme Lauricella a Marketing and Public Relations firm. She also held a design position at CR&A Custom Design Studio where she worked on a wide variety of print related projects. She holds a Bachelor of Fine Arts (BFA), Graphic Design from the University of San Francisco.

LinkedIn Profile


Saad Alayyoubi - Lean 3D Designer at Jaunt VR

Saad is the Lead 3D Designer at Jaunt VR. As an architect & CG generalist, he creates immersive virtual reality environments and experiences that seek to inspire a sense of awe and wonder. At Jaunt, he has designed experiences for the NFL, ABC News and various other brands. Prior to Jaunt, Saad has worked as a freelance Art Director specializing in CG environments and motion graphics for clients such as Nike, Sony and Oracle. He started his career as an architectural designer at KPF, designing commercial office towers in Hong Kong, China and South Korea, and has a masters degree in architecture from Columbia University as well as an MBA from New York University.

LinkedIn Profile


Anna Shaw - VP of Design Knit Health

Anna Shaw is the VP of design a Knit Health an innovative technology company that uses human-centered design to guide parents through early childhood health and development. She previously was a creative director at Smart Design and worked on projects for clients including AmEx, GE, Snapfish, LG, Microsoft and Logitech. She also successfully operated her own design business for five years and customers included Applied Biosystems, Polaroid, Williams-Sonoma, Nokia and Opower.

LinkedIn Profile


Missy Titus - Design at Bindle Chat Inc.

Missy Titus is currently the head of design for Bindle Chat. She has held design roles at The Hunt, which was acquired by Pinterest and StackMob which was acquired by PayPal. She started her career working for MTV Networks as a User Interface designer. She is also a prolific writer and contributor to the Huffington Post and maintains her own blog ww.curateyourwork.com

LinkedIn Profile


Jayson Tang - Creative Director at The-Otherside

Jayson has a passion for creating environments and visual content that engages and inspire. Having spent his early career at the seminal creative agency The Attik, Jayson started his own design studio, The-Otherside and has worked independently for the past 10 years with brands like Motorola, Scion, Nissan, Ford, Ubisoft, EA Sports, Disney, Cisco System, HP, Intel, Applied Materials, Sony, Doritos, Google, Apple, Motorola, AT&T.

LinkedIn Profile


Joseph Duggan - Mechanical Design Engineer at Microsoft

Joseph Duggan has spent the past five years working on augmented reality glasses projects that push the limits of realizing real-life holograms. He is currently a design engineer at Microsoft and previously worked at the Osterhout Group to help create a lab-on-a-chip system that improves human health by way of early detection of diseases and pathogens.

LinkedIn Profile


Trevor Hubbard - Executive Creative Director and Partner at Butchershop

Trevor founded Butchershop to build something that creates value and is a great place to work and be creative. He ensures the company’s sense of swagger doesn’t waver. His favorite thing to do is to share in the delight his two-year-old son, Cash, experiences as he grows up.

LinkedIn Profile


Emma Sherwood-Forbes - Product Designer and Educator

Emma Sherwood-Forbes is a designer and educator based in San Francisco, California. She's been designing meaningful experiences for startups, agencies, and schools for the past ten years. From functionality to brand, she believes truly great digital experiences must connect with people in a personally meaningful way. Emma has spent her career learning to find ways to discover the personal, then translate it to design. She's also passionate about sharing knowledge inside and outside the workplace; she has taught and spoken at numerous institutions. She's shaped her brain through consulting and at Cooper, Momentum Design Lab, Maryland Institute College of Art, and Wesleyan University.

LinkedIn Profile


Seth Minard - Interaction Designer at Cooper

Seth is an Interaction Designer at Cooper. Here, he creates products and services that have a huge impact by closely collaborating with organizations. Before Cooper, Seth worked as a Senior Experience Designer at Mad*Pow and Product Designer at Indiegogo. At Indiegogo, he worked closely with executives, marketing, and engineering teams in an agile environment to lead the product design of InDemand, which went on to raise millions for customers. During his time at Mad*Pow, he redesigned ESPNCMS.com, creating an interactive lead generation tool, which integrated top brands into ESPN’s 65 multimedia properties.

LinkedIn Profile


Joyce Lau - Designer at Pandora

Joyce Lau is a designer at Pandora where she provides front-end and visual support for Pandora's online brand experience. Prior to Pandora, she was with a small marketing agency called Blitz. She is a graduate of the University of Southern California and has a Bachelor of Fine Arts and Studio Arts.

LinkedIn Profile


Tim Brown - Co-founder of Allbirds Shoes

Tim Brown is the co-founder of Allbirds a San Francisco based direct-to-consumer footwear startup with ambitions to create better shoes in a better way. Allbirds recently launched their first product – superfine NZ Merino shoes called the Wool Runners – that TIME Magazine called the most comfortable shoes in the world. The company has raised $2.7 million in a funding round led by Lerer Hippeau Ventures. Tim is a graduate of the London School of Economics with a degree in International Management. A former professional soccer player he was a member of the New Zealand national football (All Whites) team that went undefeated at the 2010 FIFA World Cup in South Africa.

LinkedIn Profile



Susan Etlinger - Analyst, Altimeter Group

Susan Etlinger is an industry analyst with Altimeter Group, a Prophet company, where she focuses on data strategy, analytics, and privacy. Susan is recognized as one of the most influential voices in the Big Data industry. Her TED talk on big data has been viewed more than one million times. She is regularly interviewed by the press and has been quoted in The Wall Street Journal, BusinessWeek, The San Francisco Chronicle, The New York Times, the BBC and Fast Company. She is a published translator and holds a B.A in Rhetoric from the University of California at Berkeley.

LinkedIn Profile


Rob Goodman – Content Marketing with Foundation Capital & Principal at OpenVerse (@therobgoodman)

Rob Goodman is a content marketer working with Foundation Capital, a 20-year old venture firm in Silicon Valley. Rob Goodman’s ability to blend business sense with creative expertise defines his work as a marketing consultant, content strategist, and writer. Rob was most recently head of global marketing for digital publishing at Google, and previously led online marketing for Simon & Schuster and helped shape grassroots digital marketing at Sony Music. Rob is also the founder of OpenVerse, a marketing and storytelling firm.

LinkedIn Profile


Gregory Kennedy - Co-Founder, Uncharted Minds (@IamGkennedy)

Gregory Kennedy is the Co-Founder of the highly regarded Uncharted Minds Thought Leadership Series. The series has featured speakers from top Silicon Valley companies such as Airbnb, Lyft, Medium, PayPal, Coinbase, BoostVC, Misfit Wearables and more. Gregory is a sought after thought leader, speaker and author whose writing has been featured on The BBC, VentureBeat, YahooFinance, Entrepreneur.com, CMO.com, and Marketing Profs. A former creative director and user interface designer, he has held marketing roles at InMobi, TapSense, and AdRoll. Born in New York City, he now calls Berkeley, California his home.

LinkedIn Profile



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