This interview is with Jayson Tang, Creative Director at The-Otherside. Having spent his early career at the seminal creative agency The Attik, Jayson then broke out on his own. He has worked independently for the past 10 years with brands like Motorola, Scion, Nissan, Ford, Ubisoft, EA Sports, Disney and more. He will be speaking at the Uncharted Minds Design Gurus Summit on May 17th. Click here to get 20% off tickets to the event.
Q. When you were growing up, were you always interested in design?
Q. What were some early influences on your career choice?
A. Tony Kaye and Kyle Cooper come to mind. Tony Kaye TV commercials blew me away. They were revolutionary for the time. Visually rich and stunning, it just made you stop what you were doing and watch the whole commercial.
Kyle Cooper changed the way we saw movie titles. His title design for the movie “Seven” was a game changer, people started talking about the title sequences, more than the actual movies! It spawned a whole new industry in title design and it’s what got me into motion graphics.
Q. What did you study in college?
A. Graphic Design at the London College of Printing. I didn’t think too much about it and my art teacher told me it would be the perfect career for me. It was.
Q. What did your parents do?
A. My dad was a ship engineer and my mother a beautician.
Q. Tell me about your first design job.
A. My first design job was at a web design startup in London. It was run by a bunch of Yugoslavians who chain smoked and played Doom all night. I was replace by a free and good looking intern.
Q. What were some early lessons you learned about design?
A. Not to take feedback on my design work too personally.
Q. Tell me about your approach to design today.
A. I always aim as high creatively as I can.
Q. How do you find clients today?
A. Mostly by referral, or they find me.
Q. What career advice would you give to young people today?
A. Put your best work out there. But only the work you are proud off and nothing less.
Q. Hardest part of being a designer?
A. Running the business side and not taking anything personally!
Q. Favorite part of being a designer?
A. Doing great work that people enjoy and appreciate.