San Francisco Design Week: Ode to Analog With Chronicle Books, Shinola, Off the Grid & More

Uncharted Minds and Butchershop have assembled a collection of analog’s best creative minds. The revival of heritage craft is everywhere, industries like bookbinding, food trucks, the DIY marketplace, bicycles and printing, are providing people with something that’s lost in the digital: human connection and touch — that is what inspires. The panel will discuss the growing popularity of the analog approach in a digital age and the impact it is having on some of the most relevant businesses.

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Michael Carabetta, Creative Director of Chronicle Books

Michael Carabetta is creative director of Chronicle Books, a San Francisco-based publisher. His work has received recognition in the American Institute of Graphic Arts (AIGA) 50 Books/50 Covers shows, and in Graphis Books I and II. His projects have appeared in a variety of design publications–including Communication Arts, Critique, and I.D. magazines–and have received awards from the San Francisco Ad Club, New York Art Directors Club, and the Western Art Directors Club. In 2016 Michael was made a Fellow of the AIGA San Francisco Chapter for his contributions to the design community.

Mr. Carabetta attended the Paier College of Art, and received his MFA from Cranbrook Academy of Art. Before joining Chronicle Books in 1991, he worked for 10 years with Landor Associates, directing corporate identity projects in their San Francisco, London, and Hong Kong offices. He is an occasional contributor to the AIGA Journal, and has guest-lectured on design at San Jose State University, Rhode Island School of Design (RISD), and the Stanford Publishing Course. Also, he has taught design at California College of the Arts. He collects 20th-century first editions and is a member of the board of directors of the Center for the Art of Translation.

LinkedIn Profile


Sky Yaeger, Director of Bicycle Product Development at Shinola

Sky Yaeger has over 30 years of experience in the bike world spanning development, design and marketing for brands such as Bianchi, Spot Brand, Swobo Bikes, and Suntour Components. A pioneering female in a heavily male-dominated industry, Yaeger’s Masters in Fine Arts is evident in the aesthetic of her bike designs. She joined Shinola in 2012 to take the helm in production and design of their line of Detroit-assembled steel bikes.

SF Chronicle Profile


Matt Cohen, Founder, Off the Grid

Off the Grid began in June 2010 with the simple idea of grouping Street Food vendors together to create an experience that allows neighbors to connect with friends, and families to reconnect with each other. Since then, Off the Grid markets have become a Bay Area icon and quintessential San Franciscan activity, known for its unique food and cultural experiences. Off the Grid currently operate 50+ weekly public events throughout the San Francisco Bay Area.

LinkedIn Profile


Joel Benson, Founder, Dependable Letterpress

Joel discovered the satisfaction of putting ink to paper in 1987 at a book arts class at UC Santa Cruz, and felt he’d finally found his calling. An apprenticeship with the Yolla Bolly Press followed, and later a job with Julie Holcomb Printers in San Francisco, introduced him to Heidelberg presses and the practice of production printing.

Joel Benson started Dependable Letterpress in 2002 in his basement in San Francisco’s Mission District. In 2004, the shop graduated to a workspace in the Dogpatch on the Bay side of Potrero Hill. These days, we are still happy at home in the Dogpatch filling a much larger space.

LinkedIn Profile


Everett Katigbak, Co-Founder of the Facebook Analog Research Laboratory

Everett is a tinkerer, storyteller, and hacker of physical objects. He is currently on the design team at Stripe, where he’s helping develop the brand narrative globally. Prior to Stripe, he was the Brand Creative Manager at Pinterest, and an early Designer at Facebook.

He was the co-founder of the Facebook Analog Research Laboratory, a print studio led by a rogue band of pirates determined to challenge the status quo. He also developed the FB AIR (artists in residency) program, and was the Environmental Design Manager focused on their global campuses (most recently with Frank Gehry).

LinkedIn Profile



Gregory Kennedy, Co-Founder, Uncharted Minds

Gregory Kennedy is the Co-Founder of the highly regarded Uncharted Minds Thought Leadership Series. The series has featured speakers from top Silicon Valley companies such as Airbnb, Lyft, Medium, PayPal, Pandora, Slack, 500 Startups, Greylock Partners and more.

Gregory is a sought after thought leader, speaker and author whose writing has been featured on the BBC, VentureBeat, YahooFinance,,, and Marketing Profs. A former creative director and user interface designer, he has held marketing roles at InMobi, TapSense, and AdRoll.

Born in New York City, he now calls Berkeley, California his home.


5:00 p.m. to 6:30 p.m. Refreshments & Shinola bike demo
6:30 p.m. to 7:30 p.m. Panel discussion
7:30 p.m. to 8:30 p.m. Wrap up and meet the speakers


Jointly Produced by:

Uncharted Minds is a leading business media group that hosts networking events and conferences including the highly regarded Annual Design Gurus Summit. Founded in 2015 past speakers include design and technology luminaries from companies such as Airbnb, Lyft, Slack, Medium, Pandora, Paypal, LendUp, Allbirds Shoes and SoFi.

Butchershop™ is an independent, award-winning creative agency specialized in deep discovery, brand strategy, design, content and digital experiences. We help companies change trajectories, invent new ideas, evolve and grow up. We believe every company should be thoughtful about their desired brand experience and every touch point is an opportunity to delight. Do not go to our website.