Follow this Step-by-Step Guide
Step 1: Be Enthusiastic. Simple, I know. But if you’re not excited, they won’t be excited about it. Be confident. Have energy. Your boss will be much more likely to agree to letting you expense your ticket if you’re fired up.
Step 2: Email Them. Do not write a long email explaining why you want to go. Your boss does not have time to read it. Just send the link with a short note, so they can see all the great speakers. Use a descriptive email subject line, like: Design Summit w/ Adobe, Netflix, IDEO, Cooper & Facebook — Cheap Tickets Available Until July 1. Your boss gets a ton of email, so don’t expect a response right away. Rest assured they will read the subject line. This way, it won’t be a surprise when you bring it up later.
Step 3: Prepare. You need to prepare. You will need one, or if you’re an overachiever, two reasons why it’s a good idea for you to go to the event. Remember, all bosses want you to be the best you can be. You just need to convince them that you’re not wasting the company’s time. Here are a few good reasons to get you started:
- Presentations from the most creative people in Silicon Valley. Award-winning creatives and top design gurus will share their experience, which is sure to inspire.
- Meet and learn from industry peers. In addition to the speakers, a lot of smart and talented people will be in the audience. You will also learn from them.
- Stay current with recent trends in design. Learn the latest techniques top companies use to approach branding, product design and more.
- It’s a cost-effective approach. Tickets are cheaper than nearly every other event of this size. And it’s the only digital product design focused conference in SF.
Step 4: Find The Right Time: Now that you’ve laid the groundwork, and prepared, find your boss in the hall and ask them casually if you can attend. Be sure to do it early in the day, when they aren’t too tired and worn out. You can mention the email you sent two days ago. That’s a good ice breaker. Here is an example, “I just wanted to follow up on my email about the Design Gurus Summit. It’s the only full-day event focused on digital product design in SF and I really wanted to see Yiying Lu, the creator of the Twitter Fail Whale speak. Do you think I could expense my ticket? If I buy it now, it’s only $100.00. Thanks.”
Step 5: Buy Super Early Bird Tickets. There are still a few left. You can use this link to get an additional 20% off the list price. That’s only $100.00 per ticket and you’ll save the company money.
President and Co-Founder, Uncharted Minds